Makeup. No Secrets Added.

Beauty without compromise, that is Beautycounter’s promise and today, they certainly are living up to those words. The beauty industry is huge and largely unregulated. Many heavy metals can show up in eyeshadows, powders, and lipsticks and they will never have to be screened for harmful toxins. Beautycounter not only commits to the rigourous screening of ingredients and not using over 1500 harmful ones that commonly circulate in the beauty industry today but, they are also committed to high-performing products that are safe and AMAZING! These new additions to their already fabulous makeup lineup are sure to please!

Just launched:

Velvet Eyeshadow Palette – 3 palettes, 9 shades each.

Satin Powder Blush – available in 7 shades.

Radiant All Over Bronzer – available in 3 shades.

Luminous Powder Highlighter – available in 2 shades.

Precision Liquid Eyeliner – in Black.

Why should you care?

We are inundated with toxins all day long. The average person uses 9-12 products per day and is being exposed to on average over 120 harmful ingredients.

Why are harmful ingredients used in many products?

Cost is a big one, and because there is no regulation. Laws have not been looked at since the 1930s…

Many people also believe that traces of these toxins such as formaldehyde, lead, phthalates, etc. do not pose a great risk to human health – and in small doses, they probably don’t, however, we use 9-12 products a day, and this means we are constantly being exposed! Many toxins in our personal care items and household products can cause health issues such as infertility, asthma, developmental disorders, cancer, the list goes on. It is why I believe what you put on your skin truly matters! Even simple swaps like starting with a blush or eyeshadow help!

Beautycounter is working to protect salon workers 



A safer, high-performance line of lip colours, foundations, bronzers and more. Beauty should do no harm.

So what makes these products SO SPECIAL? 

Our powders deliver on four key criteria.
We call them the ‘4 Ps’:
• PAYOFF: one-swipe full-color intensity. We select safer,
artist-grade pigments that deliver rich color payoff.
• PRECISION: Our formula goes through a triple-milling
process that grinds the ingredients to the most perfect,
most precise particle size. The result is silky-smooth,
blendable powders with even application.
• PERFORMANCE: long-wearing color. Our formula
contains ‘Butterpowder,’ which is a natural binding
ingredient that helps the powders attach to skin and stay
on all day.
• PURITY: we screen every batch of our powders for
heavy metals, to ensure we deliver higher-performing,
significantly safer formulas.
Additionally, all the new powder formulas are vegan, and
the compacts are made with FSC-certified paper. The
eyeshadow, bronzer and highlighter compacts come with
removable mirror


Get the look


Harmful ingredient facts:


Used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), and several other preservatives are listed. Found in: shampoo, body wash, bubble bath.

Phthalates (DBP, DEHP, DEP and others)
A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray, and plastic materials.

Synthetic flavor or fragrance
An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets and therefore can remain undisclosed. Found in: all types of cosmetics.



Author: thoughtsinamoment blogger. mom. beautybounter. public relations.

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