As consumers we are so over-burdened with choices and information. We have access to an abundance of information but lives are busy and we need what is most convenient and cost effective.
But, did you know that women use, on average 12+ products/day, many containing questionable ingredients not tested for human safety.
Some ingredients we will NEVER use:
- Parabens (methyl-, isobutyl-, proply- and others): a class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which alter important hormone mechanisms in our bodies. Specially, parabens mimic estrogen; they can lock onto our cell’s own estrogen receptors and mess with important natural signals. They may play a role in triggering breast cancer. Found in: shampoo, face cleanser, body wash, body lotion, and foundation.
- Phthalates (DBP, DEHP, DEP and others): a class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray.
- BHA and BHT: synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors, and may cause liver damage. Found in: lipsticks, moisturizers, diaper creams, and other cosmetics.
- Formaldehyde – used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Found in: shampoo, body wash, bubble bath.